Rasco From RIF

Book A Brighter Future™

July 1st, 2009

I’m still excited about yesterday’s launch event for Book A Brighter Future™, but I’m even more so now that the campaign has officially begun. Anytime in July and August, you can visit any Macy’s store in America and support RIF by giving $3 and getting a $10 off coupon for your next in-store purchase of $50 or more. This annual campaign began three years ago and has grown into our biggest private partnership raising more than $7 million thus far. It supports our Multicultural Literacy Campaign, dozens of local RIF programs, and many other RIF initiatives.

This year’s campaign promises to be the biggest yet and there are several ways you can help us:

Visit a Macy’s and participate.

Tell your friends directly about the campaign.

Help spread the word with other tools.

All of these resources can be found at the Book A Brighter Future website: http://rif.org/brighterfuture.

You will hear more from me as the campaign continues.

Happy Reading

Carol

Filed under: Book A Brighter Future, RIF Partnerships, RIF promotions

Tags: BABF, Book A Brighter Future, Books, kids, Macy's, NASDAQ, shopping, Times Square