Read With Kids Challenge a Huge Success
June 30th, 2009
At midnight tonight RIF will officially conclude the 2009 Read With Kids Challenge sponsored by US Airways. For the past three months, parents and other caring adults have been reading with kids and logging the minutes on our Million Minute Meter. The results have been overwhelming as more than 7,000 participants logged 10 million minutes read to children, far surpassing the initial goal of 5 million minutes read!
We couldn’t be happier with these results! We still have some final prizes to award—like the vacation for four to Walt Disney World® Resort and the lending library to go to a RIF program in honor of a winning team—but the most important prizes have already been given. Those are the precious minutes and hours that adult readers have given to the children in their lives. We encourage everyone to keep on giving. Stay tuned to hear more about how with our Summer Read for Change initiative. Also check the final results of the Read With Kids Challenge on www.readwithkidschallenge.com.
I want to thank everyone who participated—including our honorary team captains like Eric Carle, Jerry Seinfeld, Billy Crystal, Sandra Boynton, Russ Parr, Al Roker, Carmelo Anthony, and many more—for making this a huge success.
Happy Reading!
Carol
Filed under: Children's Books, RIF Contests, RIF Partnerships, Read With Kids Challenge, Summer Reading
1 Comment Add your own
1. Jen Robinson | June 30th, 2009 at 12:17 pm
It’s wonderful to see such huge results, Carol. This is why I love RIF – as an organization (and as individuals) you spread so much enthusiasm for kids and reading.
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